It will be done by the virtual cart, which is installed in the app. The technology will automatically detect the items that customer has selected in his cart as well as the items that he has put back o n the shelves. Now, let’s see how exactly Amazon Go will work.įirst, people will have to open the Amazon Go app and place it to a sensor located in the entrance way. Note here that these are the technologies that are found in self-driving cars. But it is believed that Amazon Go will make use of computer vision - the kind of technology that allows to see what people are looking at and what they’re picking up, sensor and machine learning technologies. As most details are not disclosed, it’s a little hazy. Items in the cart will be billed to their account. Shoppers now can go to the store, take what they want into the cart and leave the store. ![]() Rather than even making shoppers manually scan items themselves, Amazon Go operates on a promise of “Just Walk Out.” In other words, there are no registers, and there is no checkout. While all of these solutions are more convenient for shoppers (and thus more lucrative for sellers) than waiting in a regular line, Amazon has just gone above and beyond with a new concept it’s calling Amazon Go. Most recently, Rebecca Minkoff has partnered with a technology called QueueHop, which unlocks a product’s anti-theft tag after a payment is made via an app. Apple launched an Apple Store app to enable people to pay at the company store without the interference of register or a clerk. ![]() Several years ago, Nordstrom, among other sellers, embraced mobile POS (usually accomplished with a tablet) to disperse lines, resulting in a 15% sales gain. Some retailers definitely are trying to address the line problem, though. While it’s commonplace for grocery stores and drug stores to address it with self-checkout stations that count items by weight, innovative solutions in other retail sectors haven’t been embraced too widely. Merchants have known about this problem for a while now. A serpentine line leading up to the register, especially during the holiday season, can be a deterrent to great customer experience. ![]() Retailers all across the globe have been grappling with the issue of improving the customer experience in the fullest sense of the term.
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